What is also great is that this year, the share cards are available in 36 languages, which is more than ever before. As mentioned earlier, you can also share your Wrapped data cards directly from Spotify on your social media accounts, such as in Instagram Stories, Facebook Stories, or even in Facebook Feed. Nevertheless, you can find your own way to express gratitude to your fans! You can shoot your very own video, thanking your fans, and share it on social media share a link to your merch store in your stories (and it doesn’t have to be a Shopify one), or promote the dates of your upcoming gigs. Also, as we’ve said before, such means may benefit more big artists rather than independent ones. However, to use these tools, you have to follow specific rules (mostly regarding the video) and meet a deadline. Spotify itself has provided its own tools to use to toast your top fans, such as Spotify for Artists video message or linking your Shopify store to your Spotify for Artists, to promote your merch. One way or the other, the streams and the followers that you got are something you’ve earned and with Spotify Wrapped being released, this may be a perfect time to say thanks to your fans for listening to you over the years. Some also argue that through its algorithm Spotify largely shapes the listening habits of the platform’s users and therefore Spotify Wrapped ultimately only ‘favors big names and heavy streams’. Spotify Wrapped has therefore been vastly criticized in media, which has mostly pointed out the amount of personal data that Spotify collects from their users and uses for free advertising. It’s important to note that although Spotify Wrapped is generally considered an extremely engaging and remarkable campaign, it’s still a part of Spotify’s marketing strategy. For artists, this can be a great way to connect with your fans and shout out to them for listening to your music. Speaking of celebrating, Spotify Wrapped has been designed as a viral campaign inviting both musicians and fans to share their insights on social media. Being fairly new on the platform, you may not learn much about your performance there but whatever data you get is worth celebrating! The great thing about Spotify Artist Wrapped is that even if you’re just at the beginning of your music journey if you have at least 3 listeners on Spotify, you will get your very own Artist Wrapped experience. If you don’t have your Spotify for Artists account yet, you can find out everything about how to create an account and then claim it in our blog! Once you claim your account, you will eventually be able to access your data. There you can see various data categories, such as your total number of streams, the number of hours fans listened to your music, the number of listeners, and in how many countries. To get to your Wrapped, all you need to do is to log in to your Spotify For Artists account on the web or your phone and click ‘Your 2022 Artist Wrapped’ on your dashboard. This year’s edition is set to be the biggest one yet. In addition to that, the platform also annually releases Wrapped for Artists, a collection of insights that will let you, as an artist, view and track your overall yearly performance on Spotify. Listeners are not the only ones that can enjoy the data of Spotify Wrapped. Other most-streamed throwback albums were ‘Hounds Of Love’ by Kate Bush, ‘Parachutes’ by Coldplay, ‘2001’ by Dr. Eminem had also the most-streamed throwback album of 2022, ‘The Marshall Mathers LP’. It was followed by the wonderful ‘Yellow’ by Coldplay and ‘The Real Slim Shady’ by Eminem. The most-streamed throwback song of this year was ‘Running Up That Hill (A Deal With God)’ by Kate Bush, which re-gained its popularity through the famous American Netflix series, Stranger Things. The most-streamed artist, Bad Bunny, also had the most-streamed album played album of the year, called ‘Un Verano Sin Ti’, followed by Styles’ album ‘Harry’s House’ and the debut album of Olivia Rodrigo, ‘SOUR’.Īdditionally, Spotify has also looked at the most-streamed throwback music in 2022. The most streamed song of 2022 was ‘As It Was’ by Harry Styles followed by ‘Heat Waves’ by Glass Animals and ‘STAY (with Justin Bieber)’ by The Kid Laroi. The second place in this category was taken by The Weeknd, followed once again by Bad Bunny, BTS, and Lana Del Rey. Taylor Swift was also the most viral artist globally, meaning that her music was most frequently shared on social media platforms directly from Spotify. According to the data collection, this year’s most-streamed artist in the world on Spotify was Bad Bunny, followed by Taylor Swift, Drake, The Weeknd, and BTS. In addition to the individualized data, Spotify also releases information about the listening activity on the platform as a whole.
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